Ebb and flow, ebb and flow. Like I said that’s how my mind works in terms of blogging topics. Some weeks I can hardly come up with a single post and others inspiration almost jumps at me on every corner. The latter has been the case for this post which you’ll notice so let’s not wait any longer but think out loud.
We hear it all of the time as bloggers: first and foremost you have to blog for yourself. And most likely we rolled our eyes a little at least one of those thinking “tell me another story – everybody wants clicks and readers!” It’s one of the big [and hard to process at the beginning] lessons every blogger has to learn. Those frustration-filled first months of blogging when nobody will read and much less comment. Or only your mum, friends and relatives. I’d be lying if I said quitting hadn’t sounded intriguing at times back then. What ultimately kept me going was my passion to write and too many thoughts in my mind needing an outlet.
Now I’m not one of the “big” bloggers so can in most cases only talk from my perspective as an observing reader. But then again it’s for readers’ pleasure we write and even as bloggers we’re part of somebody else’s audience every day, too, so it’s a topic everyone can chime in on. Here are my [obviously subjective] ideas on how to fuse writing for yourself while also for readers:
Time and blog post frequency: Writing when you’re not feeling it doesn’t work. Plants, animals and humans all need water to grow and flourish. A blog requires its author’s brain to be a source of inspiration. If the latter doesn’t flow [good, enjoyable] posts don’t happen.
If you’re a mum, busy working in a full-time + job or lead a stressful life due to any other reasons post as often as works and feels good to you. Unless jobbing is indeed your job it should add joy not stress to your life.
Product Reviews and sponsored posts: That’s something that occasionally gets me annoyed when visiting other blogs, at worst it makes me quit reading a blog for good. Let me stress that there’s absolutely nothing wrong with these posts to begin with . Integrity’s the keyword again.
I get that a) it’s exciting when a brand reaches out to you for a collaboration or b) you’re a full-time blogger and depend on making money from your blog. However, there should be a limit to how many and which offers you accept. At least for myself I can say I’ll visit your blog less and less the more inauthentic product reviews I see. If your readers know you as a recipe blogger how in line with this image is promoting ladies’ hygiene products [aside from the fact you might be lady but never talked about these things before]? Or if you’re into healthy living but all of a sudden declare your life-long fondness of a popular brand’s sugar-laden cereals? #sponsoredpost
Confession time again. This specifically has been on my mind for a while and was one of the reasons to write this post. It’s no secret recipes are what draws us to blogs. We all like to talk about and [I don’t like using this word myself but will replicate it due to popularity] drool over food. Knowing what’s popular in the healthy living blog world I was tempted to let others’ preferences lead my recipe creations and – for a second or two – considered if to get into that no-bake ball bite game. However, that wouldn’t be true to myself. I’m simply not rolling – literally – that way. As nutritious as they are I simply don’t fancy these and luckily there’s no lack of other delicious foods to create and share.
Then there’s the other side: Let’s say you’re – like many of us – a healthy living blogger. Naturally, you deliver dozens of delicious recipes for flourless cookies, oil-free fries and green smoothies containing every superfood known to man**. But maybe you still enjoy a good cheese-filled enchilada casserole with – the horrors! – white flour tortillas once in a while. To post or not to post said recipe? Yes, yes and yes! Because while some people might be surprised to see this kind of dish on your blog there will likely be just as many [or more?] readers who are all up for it. Seeing that hey, that girl/guy has balance down to a pat, doesn’t let a label define her and is likely very fun to hang around.
The same would go if you’re usually a [insert niche] blogger but feel the urge to get your thoughts on a topic dear to your heart but not conforming with your niche out there. I’d say go for it because these posts are what truly shape our blogs to be a representation of who we are.
**please note I’m not actually hating on any of these foods. Mmmh, cookies.
In the end, blogging for yourself is blogging for your readers. Because they come back to find out what you think, create, like, dislike, your quirks and funny stories. Not for you pretending to fit into a certain mold of paleo/clean eating/smoothie drinking/running/lifting bloggers. What all of this comes down to is one statute will always lead any choices I make related to my blog – be it in terms of topics, recipes, sponsored posts or reviews:
Writing the blog I want to read. And I hope it’s one you enjoy reading, too.
Happiness-inducing today: Another spontaneous after-work walk with my dad and winning another game of yathzee. Hello, lucky strike [not of the smoking variety].
Stay in touch!
No specific questions. Let me know any of your thoughts on the topic!